Leadership

Laurance S. Morrison, APR, is President of the Laurance S. Morrison Company Inc., of Sturbridge, Massachusetts, which offers measurable, integrated strategic market-sensitive communications planning and creative implementation.

An Accredited Member of the Public Relations Society of America, he:

• Taught advanced public relations and promotional writing at Harvard University for seven years

• Was appointed a consultant to member nations of the United Nations Educational, Scientific and Cultural Organization

• Authored How to Write Successful Promotional Copy (American Management Association, 1992. American Management Association Publications Services, Trudeau Road, Saranac Lake, New York 12983. To order the volume, No. 9484B, Stock #0-7612-0767-8-XXSX, call 1-800-538-4761, fax 1-518-891-3653 or e-mail cust_serv@amanet.org)

• Served as the faculty member in marketing at the Museum Management Institute, a program of the J. Paul Getty Trust, administered by The Art Museum Association of America with the University of California, Berkeley

• Was appointed by four Massachusetts governors to membership on state tourism growth boards and task forces

• Was selected as Communicator of the Year by the Central Massachusetts Public Relations Association